Consumers also tap the network as ‘Most Trusted Real Estate Brand’ in study, which included input from more than 77,000 U.S. consumers.
Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks which includes Berkshire Hathaway HomeServices Florida Network Realty, recently announced their network was recognized as “Real Estate Agency Brand of the Year” and “Most Trusted Real Estate Brand” in the 30th annual Harris Poll EquiTrend® study.
More than 77,000 U.S. consumers rated 3,000 brands in about 300 categories in the online study earlier this year. Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying factors.
“We are honored to be recognized by consumers in the respected Harris Poll EquiTrend® study,” said Gino Blefari, Berkshire Hathaway HomeServices president and CEO. “It’s a tribute to our franchisees’ tireless work and support of clients and the exemplary way they represent our brand in the marketplace.”
This year’s EquiTrend® study reflected an emerging trend in consumer behavior – the push to simplify and align with brands they know and trust.
“We’re so proud that the Harris Poll EquiTrend® study acknowledged the undeniable strength of our brand,” said Berkshire Hathaway HomeServices Florida Network Realty Founder, President and CEO Linda Sherrer. “Coupled with the skills and talent of our agents, we truly are an unstoppable force in the market.”
Berkshire Hathaway HomeServices has momentum in eyes of consumers. The brand was recognized for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in J.D. Power’s 2017 Home Buyer/Seller Satisfaction Study.
The 2018 Harris Poll EquiTrend® study measures and compares the brand health of companies. Respondents offer their perceptions of brands, gauging their emotional connection to them plus brand awareness, influence and familiarity.
“Our brand stands for strength, integrity and trust, and we offer the best talent, experience, assets and relationships to our clients – sellers and buyers alike,” said Broker/Executive Vice President Christy Budnick. “Our Realtors bring our strong reputation and access to the best resources to help their clients in all phases of their real estate transaction.”
For more information about Berkshire Hathaway HomeServices Florida Network Realty, visit www.FloridaNetworkRealty.com.
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