Mortgage relief and what to do when forbearance programs expire

Berkshire Hathaway HomeServices Florida Network Realty and Prosperity Home Mortgage Offer Trusted Guidance and Expertise

Many homeowners ready to exit forbearance may not realize they would get
the equity out of their home if they sell in today’s market.

The coronavirus pandemic has caused job and income loss for millions of Americans. Fortunately, there is relief available to homeowners who risk falling behind on their mortgage payments.

Since March, many have found mortgage relief in forbearance. There are currently about 3.5 million Americans in a forbearance on their mortgage. Any homeowner experiencing financial hardship has the right to request forbearance.

What is mortgage forbearance?

Forbearance allows borrowers to pause or temporarily reduce mortgage payments for a certain period of time, but these payments eventually will come due. With most forbearance agreements, lenders and servicers expect repayment in full over time. While the forbearance period gives homeowners much-needed help, some borrowers are facing economic challenges as they prepare to exit forbearance.

“It’s vital to analyze if forbearance is the best option and consider its potential impacts,” said Prosperity Home Mortgage Regional Market Manager Eric Spottswood. “Each person’s scenario is unique, and it’s always wise to talk to a trusted Mortgage Consultant before making any decisions regarding going into forbearance. My advice to borrowers is to always make payments if you have the ability to do so.”

What options are available when mortgage forbearance ends?

For those struggling to make monthly mortgage payments or playing “catch up” on repayment plans and the forbearance period is set to expire soon, consider the options available. No one wants to risk triggering foreclosure. Contact your mortgage lender to discuss possibilities including refinancing a mortgage, loan modification or extending mortgage forbearance. Another option many homeowners may not realize they have is the ability to sell their house in this time of need and avoid foreclosure.

“With the growing equity that homeowners have available today, making a move might be the best option to protect your financial future,” said Berkshire Hathaway HomeServices Florida Network Realty President and CEO Christy Budnick. “Many homeowners in mortgage forbearance would get the equity out of their home in today’s market, putting them in a better financial position than trying to hold on and ultimately having to go into foreclosure.”

Market Opportunities

            For those contemplating selling their home, the current real estate market is booming. Record low interest rates are motivating buyers while limited homes available for sale and price appreciation are providing sellers with a unique opportunity to maximize their homes’ value and earn more profit. The low inventory of homes available for sale is driving home price increases. Most sellers, if their home is well priced, in good condition and in a good location, will make between five to 15 percent more on the sale of their home than they would have at the beginning of this year.

A Home’s True Market Value

To determine a home’s value, online valuation estimators are a good place to start. They are available on many websites including Berkshire Hathaway HomeServices Florida Network Realty. http://valuations.floridanetworkrealty.com.

While a valuation tool is a useful starting point, a home’s true market value and an individual’s equity position are best determined by a trusted Realtor who understands the local market and has expert knowledge. Contact a Berkshire Hathaway HomeServices Florida Network Realty Realtor for no obligation competitive market analysis.

What to do when mortgage forbearance ends

• Contact your mortgage lender
• Refinance your mortgage
• Consider a loan modification
• Extend your mortgage forbearance
• Sell your home for equity

To learn more, visit www.FloridaNetworkRealty.com. For more information on Prosperity Home Mortgage, visit www.PHMLoans.com.

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Linda Lindenmoyer: A front seat to the city’s economic development

The Berkshire Hathaway HomeServices Florida Network Realty corporate relocation vice president works with JAXUSA to bring new companies and their employees to the city.

Despite the pandemic, Linda Lindenmoyer, Berkshire Hathaway’s vice president of relocation services, said her department has been busier than ever helping new residents settle into Jacksonville.

Part of that can be attributed to an influx of remote workers relocating to Jacksonville, she said. They are coming from more densely populated and expensive regions of the country, like the northeast and northwest.

“Companies in those areas are reaching out to JAXUSA and our company directly about relocating or expanding their business into Northeast Florida because COVID has shown them many of their employees can work remotely,” said Lindenmoyer, who also serves as chair of JAXUSA Partnership’s business development committee.

“So maybe it’s not important to have an office in the city anymore. It’s cheaper to do business here and it’s easier to do business here.”

JAXUSA is the economic development division of JAX Chamber.

Lindenmoyer said individuals reach out to her company directly who want to relocate to Jacksonville so they can work remotely in a cheaper area with a better quality of life.

“We don’t expect that to slow down for some time,” she said. “Even though that’s not our typical customer, we’re here to help anyone who needs help.”

In her role with JAXUSA, Lindenmoyer meets with company leaders who are considering moving their operations to Jacksonville.

She shows them what it’s like to live in Jacksonville and gives tours of the area.

“Everything that you can possibly imagine that decision-makers would be interested in for their company and their employees,” she said.

Photo by Katie Garwood Linda Lindenmoyer, Berkshire Hathaway’s vice president of relocation services is taking calls from workers who want to relocate to Jacksonville for the low cost of living while working remotely.

At Berkshire Hathaway, she and about 100 relocation agents work to coordinate moves to Jacksonville, help newcomers find homes and assist their spouses in finding employment in Jacksonville when they arrive.

Lindenmoyer said JAXUSA already has hit its 2020 target for recruiting companies and new jobs to the area.

She said she suspects that has to do with Jacksonville’s diverse business community, which makes it easier for the city to recover from the COVIDrelated economic downturn.

“We don’t have a strong dependence on one industry,” she said. “It sets an environment for companies to enjoy doing business here.”

Recently, she said she’s been noticing more workers in several industries relocating to the city: IT and innovation, logistics, advanced manufacturing, financial services and new headquarters.

As far as what those companies want when they arrive, Lindenmoyer said it varies by company and by the individual employee.

On a general tour of the city, Lindenmoyer takes the company’s decisionmakers through Downtown, by the sports arenas, to the beach, along the Intracoastal Waterway and St. Johns River and to arts and cultural centers.

Individuals relocating often have specific areas they want to see, such as neighborhoods near their office or their children’s school.

“The good news is Northeast Florida has everything someone could possibly want,” she said. “We have every type of housing anyone could want, except igloos.”

Lindenmoyer has been in corporate relocation for about 22 years. Before that, she worked in residential and commercial real estate.

She realized the necessity of her industry when she and her husband relocated to Jacksonville from North Carolina in 1992. Her husband’s employer covered some moving expenses, but Lindenmoyer said they had no other assistance in house hunting or learning about the city.

“I know what it’s like to struggle to come to a new city, especially one as large as Jacksonville, and figure out where we want to live,” she said.

“I’ve heard so many people say what it has meant to them just to have that resource that will hold their hand through that process. It’s very rewarding.”

Written by:
Katie Garwood, Staff Writer
Jax Daily Record

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With an American Home Shield® home warranty, both buyers and sellers can upgrade their appliances through our exclusive Appliance Discount Program!

With an American Home Shield® home warranty, both buyers and sellers can upgrade their appliances through our exclusive Appliance Discount Program! Learn more at quote.ahs.com/appliances

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES AMY ALLOWAYS

St. Augustine, FL (10/28/2020) – Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Amy Alloways to the St. Augustine office with locations in St. Augustine Beach and Murabella at World Golf Village.

An experienced Realtor, Amy joins Florida Network Realty from another local brokerage. Amy has a strong background in commercial real estate and has worked extensively in leasing and property management.

With Amy’s knowledge of investment properties, first-time homebuyers, and property management, she has the skills necessary to help her clients buy or sell their home. Her industry experience will allow Amy to provide her clients with the advice, service, and support that they need and deserve when completing each and every real estate transaction.

When asked why she became a Realtor Amy states, “I love helping my clients make their dream come true – from finding the best location to launch their business, to helping them find a house they can call their home. I joined Florida Network Realty to be a part of an amazing organization and to be surrounded by supportive professionals to help me grow my career.”

“I am pleased to welcome Amy to the St. Augustine office! With her business experience in real estate and passion for the industry, I know that she is the path to success here at our company,” shares Tracy Glochau, Broker/Manager of the St. Augustine and Murabella at World Golf Village offices.

For more information, Amy can be reached by phone at 904.295.2991 or at Amy.Alloways@FloridaNetworkRealty.com and website: AmyAllowaysRealEstate.com. The St. Augustine offices in St. Augustine Beach and Murabella at World Golf Village are located at 112 Sea Grove Main Street, Suite 210, St. Augustine Beach, FL 32080 and 196 Capulet Drive, Suite 3, St. Augustine, FL 32092.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES TERRY ALVARADO

Fleming Island, FL (10/21/2020) – Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Terry Alvarado to the Fleming Island/Orange Park office.

Terry, a Jacksonville resident for over eleven years, has joined Florida Network Realty as a Realtor and is eager to share her knowledge of Northeast Florida’s neighborhoods and communities with her clients. Prior to becoming a Realtor, Terry was an Occupational Therapy Assistant, working with the geriatric community and providing occupational therapy treatment in home health settings.

In addition to this, Terry was a Hospital Corpsman in the United States Navy for nearly nine years. Her husband is also retired from the Navy, and throughout their lives and careers, Terry has lived in two foreign countries, Italy and Japan, and has traveled to over twenty-two different countries. Now settled in Northeast Florida, Terry loves being closer to her family and is eager to help her clients find a perfect home in a community where they can put down roots and call home.

“Terry is a great addition to our Berkshire Hathaway HomeServices Florida Network Realty family. She has the personality and skills combined that are necessary to succeed in real estate,” shares Linda Benson, Broker/Manager of the Fleming Island/Orange Park office.

For more information, Terry can be reached by phone at 904.315.1755 or at Terry.Alvarado@FloridaNetworkRealty.com and website: TAlvarado.FloridaNetworkRealty.com. The Fleming Island/Orange Park office is located at 3535 Highway 17, Suite 10, Fleming Island, FL 32003.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES ANDRE BARNES

Jacksonville, FL (10/19/2020) – Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Andre Barnes to the Metropolitan office with locations in Avondale and San Marco.

As an experienced real estate agent, Andre is eager to grow his career as a Realtor with Florida Network Realty – assisting his clients with one of the largest decisions of their lives, and helping them achieve their homeownership dreams in the city that he loves. Previously working with another local brokerage, Andre has over three years of experience working with buyers and sellers and specializes in residential real estate.

When asked why he became a Realtor with Florida Network Realty, Andre states, “As a Realtor, I love helping guide my clients through each stage of their real estate transaction, easing their stress, and pairing my clients with their dream homes and investments. Since transactions can be complex, guiding buyers and sellers – often on challenging paths to closing – is truly a rewarding experience. When I looked for a brokerage to help grow my career the professional standard of excellence that Berkshire Hathaway HomeServices Florida Network Realty stands for immediately drew me to the company.”

“I am pleased to welcome Andre to the San Marco office. When you work with Andre, you’ll receive a knowledgeable and professional real estate agent, a committed ally negotiating on your behalf, and a Realtor dedicated to providing excellent customer service to help you achieve your real estate goals,” shares Josh Cohen, Broker/Manager of the Metropolitan office of Berkshire Hathaway HomeServices Florida Network Realty with locations in Avondale and San Marco.

For more information, Andre can be reached by phone at 904.575.1994 or at Andre.Barnes@FloridaNetworkRealty.com and website: AndreBarnesRealtor.com. The Metropolitan offices in Avondale and San Marco are located at 3627 St. Johns Avenue, Jacksonville, FL 32205 and 1983 San Marco Boulevard, Jacksonville, FL 32207.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES COREE MCGINTY

Atlantic Beach, FL (10/16/2020) – Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Coree McGinty to the Beaches/Intracoastal West and Southside office. 

Coree joins Florida Network Realty as an experienced Realtor, previously working for another local brokerage. Born and raised in Australia, Coree was also a property manager for five years, managing 1300 properties with an assistant in Australia as well as an active Real Estate Agent, helping buyers and sellers achieve their goals.

In addition to this, Coree has taught for fourteen years in elementary and early education, as well as coached and mentored new educators. She is an International Baccalaureate accredited teacher and a Reggio Emilia teacher who has lived and taught in international schools around the world, including Abu Dhabi, China, and England before coming to America in 2016.

When asked why she became a Realtor and joined Florida Network Realty, Coree states, “I’ve always had a passion for helping and educating others, and when I decided to take the next step in my career, transitioning from Educator to Realtor was a natural transition. I joined Florida Network Realty because their company culture, which focuses on clients, integrity, and reputation fits in perfectly with my career goals.” 

“I am pleased to welcome Coree to the Beaches office! With her business experience in real estate and property management and passion for the industry, I know that she is the path to success here at our company,” shares Don Cline, Vice President of Business Development and Broker/Manager of the Beaches/Intracoastal West and Southside office.

For more information, Coree can be reached by phone at 904.903.9268 or at Coree.McGinty@FloridaNetworkRealty.com and website: ClosingWithCoree.com. The Beaches/Intracoastal West and Southside office is located at 375-1 Atlantic Boulevard, Atlantic Beach, Florida 32233.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES JESSICA COPE

St. Augustine, FL (10/09/2020) – Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Jessica Cope to the St. Augustine office with locations in St. Augustine Beach and Murabella at World Golf Village.

Jessica Cope is proud to be a part of the third generation of her family to be involved in the development of Saint John’s County. Having been raised in Saint Augustine and now starting a family of her own here, her admiration for all the rich history and spectacular beauty that this beloved city provides runs deep.

With a background in the Service & Hospitality industry, she prioritizes remaining focused on providing nothing less than the top of the line service to her clients, always striving to ensure that her client feels confident and informed every step of the way. Jessica is known for her ambition, determination, and tenacity when it comes to achieving any goal that she has set her sights on. She views any challenge that she faces as an opportunity to gain knowledge, grow in her profession, and raise the bar for her clients.

“I’m pleased to welcome Jessica to the St. Augustine office! As part of our team, Jessica will be able to bring her clients the experience, knowledge, and compassion to guide them through even the most challenging real estate endeavors,” shares Tracy Glochau, Broker/Manager of the St. Augustine and Murabella at World Golf Village offices.

For more information, Jessica can be reached by phone at 904.808.2729 or at Jessica.Cope@FloridaNetworkRealty.com and website: JCopeSells904.com. The St. Augustine offices in St. Augustine Beach and Murabella at World Golf Village are located at 112 Sea Grove Main Street, Suite 210, St. Augustine Beach, FL 32080 and 196 Capulet Drive, Suite 3, St. Augustine, FL 32092.

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State of the Real Estate Market Webinar Recording 9/18/2020

Click the video below to watch a recording of the webinar from Friday, September 18, 2020. Connect with us at www.FloridaNetworkRealty.com or call (904) 296-6400 with any questions you have regarding the webinar or if you would like a complimentary real estate review. 

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES KATIE SHEARER

St. Augustine, FL (10/05/2020) – Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Katie Shearer to the St. Augustine office with locations in St. Augustine Beach and Murabella at World Golf Village.

Born and raised in St. Augustine, Katie is excited to use her local’s knowledge of the neighborhoods and communities of Florida’s First Coast to help her clients find a house they can make a home in a community where they can put down roots. Prior to becoming a Realtor, Katie worked in healthcare for over thirteen years, including working as an Occupational Therapist with Nurse on Call Home Healthcare. She obtained her Masters in Occupational Therapy from the University of Florida.

In her position as an Occupational Therapist Katie treated people who were recovering from strokes, surgeries, and heart attacks. Katie also worked to ensure she established confidence with her patients and their family members, helping them decipher sometimes complex medical information necessary for their understanding and decision-making. Taking these intrapersonal, leadership, and organizational skills she’s learned will help her succeed in her career as a Realtor.

When asked why she became a Realtor and joined Florida Network Realty, Katie states, “I love interacting with people, and as a Realtor, I look forward to helping my clients in making one of the most important financial decision of their lives and being their support throughout the process. I joined Florida Network Realty not only because of the excellent name and reputation in the community but also because their mentorship programs and training help Realtors build and succeed in their careers.”

“I am so excited to welcome Katie to our Florida Network Realty family. Katie’s experiences working in healthcare has prepared her well for work as a Realtor. Her caring personality is evident from the first time you meet her and I’m sure she will succeed here in her real estate career,” shares Tracy Glochau, Broker/Manager of the St. Augustine and Murabella at World Golf Village offices.

For more information, Katie Shearer can be reached by phone at 904.814.2607 or at Katie.Shearer@FloridaNetworkRealty.com and website: KShearer.FloridaNetworkRealty.com. The St. Augustine offices in St. Augustine Beach and Murabella at World Golf Village are located at 112 Sea Grove Main Street, Suite 210, St. Augustine Beach, FL 32080 and 196 Capulet Drive, Suite 3, St. Augustine, FL 32092.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES KRISTEN GAVAZZI

Ponte Vedra, FL (10/02/20) – Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Kristen Gavazzi to the Ponte Vedra/Nocatee office.

Kristen joins Florida Network Realty as an experienced Realtor, previously working for another local brokerage. Prior to becoming a Realtor, Kristen worked for more than sixteen years on Wall Street in various high-level roles, and she has an extensive background in the Sales and Finance industries.

In Kristen’s most recent positions, before obtaining her real estate license, Kristen worked as the Senior Sales Manager for several high-profile Start-Up companies. In these roles, she helped to develop sales revenue pipelines, negotiated contract terms with research firms and strategic partners, and was recognized for developing creative negotiation strategies.

Now, as a Realtor, Kristen is taking her expertise in sales, finance, and negotiations and is channeling it into helping her clients have a smooth real estate process from beginning to end of the transaction. She knows that her strong business background will help her reassure clients and let them feel comfortable, knowing that they’re in capable hands.

“We are pleased that Kristen has joined our Ponte Vedra Office family. Her extensive background in investment analysis, finance, sales, business, and negotiations is sure to give her an advantage as a Realtor and ensure that her clients’ experience will be stress-free from beginning to end,” shares Holly Hayes, Broker/Manager of the Ponte Vedra/Nocatee office.

For more information, Kristen can be reached by phone at 904.999.9963 or at Kristen.Gavazzi@FloridaNetworkRealty.com and website: KGavazzi.FloridaNetworkRealty.com. The Ponte Vedra/Nocatee office is located at 333 Village Main Street, Suite 670, Ponte Vedra Beach, Florida 32082.  

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY RAISES $7,540 FOR FIRST COAST BLESSINGS IN A BACKPACK

Berkshire Hathaway HomeServices Florida Network Realty proudly raised $7,540 for First Coast Blessings in a Backpack, a nonprofit organization that mobilizes communities, individuals and resources to provide food for the millions of elementary school children who might otherwise go hungry.    

Funds were raised through Berkshire Hathaway HomeServices Florida Network Realty’s online campaign to increase awareness for Blessings in a Backpack and its mission to end childhood hunger on the weekends. The Northeast Florida real estate firm invited its team of Realtors, employees, partners, clients and the community to support the cause by making donations on www.firstcoast.blessingsinabackpack.org/donate.

“Philanthropy and helping to make a difference in the lives of children and families in the communities we serve are at the core of our culture,” said Berkshire Hathaway HomeServices Founder and Chairman Linda H. Sherrer. “We are proud to support Blessings in a Backpack and its efforts to eradicate childhood hunger and we truly appreciate the generosity and compassion of our dedicated team and community.”

In Northeast Florida, more than 80,000 children were identified as food insecure prior to the pandemic. First Coast Blessings in a Backpack is currently providing nutritious weekend meals to more than 4,500 local students with direct deliveries to 42 dedicated school partners in three counties. This fundraising campaign helped to raise awareness about child hunger locally and the need for funds to feed more children.

“There is a critical gap in child nutrition that goes unnoticed by most, unless you experience it, and we know the need is even greater now for children in Northeast Florida who are at risk of being affected by hunger,” First Coast Blessings in a Backpack Managing Director Susan Evans said. “We are truly thankful for this donation provided by Berkshire Hathaway HomeServices Florida Network Realty to feed children in our programs.”

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Is your heating system ready for fall?

Is your heating system ready for fall? For a limited time,  American Home Shield® approved service contractors are offering a Pre-season Heating System Tune-up on all American Home Shield buyer home warranty plans for $75 per unit. To schedule your tune-up, log in to MyAccount at ahs.com/my-account or call 833.649.4659

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10 Reasons to Move to St. Augustine

Boasting a historic background befitting of the oldest continuously occupied European settlement in the continental United States, St. Augustine simply oozes charm at every turn. That rich reminder of times-gone-by is one of the many reasons visitors come in droves to vacation in the famed Floridian city on the Atlantic Ocean. And while like many Sunshine State spots, the city makes its mark in travel and tourism, St. Augustine is also a hugely popular destination for people wanting to relocate permanently to live that coveted Florida lifestyle. If you’re considering a move, here are 10 reasons why you should move to St. Augustine.

1.  It’s huge on history

We touched on this a bit, but it’s so impressive that it warrants further discussion. French Huguenots began attempting to colonize the area around modern-day St. Augustine beginning in the 1560s; however, Spain believed that it already laid claim to the land. King Phillip II dispatched a young conquistador named Pedro Menéndez de Avilés (that’s a name you’ll see a lot of around St. Augustine) to stave off the French and protect the land. He would eventually settle what was there and name it in honor of the Catholic saint, Saint Augustine of Hippo.

Many battles commenced in the decades following between Native Americans, the Spanish and the English. The U.S. gained control at the end of the War of 1812, and in 1880, Henry Flagler (that’s another name you’ll get used to seeing) brought new life to the settlement as a vacation spot for northerners.

2. Downtown has a little bit of everything

Don’t let the “downtown” title here mislead you—there are no towering skyscrapers. What you will find is a variety of shops, bars, restaurants, historical monuments, and kitschy and fun attractions. St. George Street is one of several walkable routes downtown, but it steals the show with its many must-see stops. The district is also adjacent to the Matanzas River, which offers a sparkling backdrop.

3. You can tap into your inner child and play fort

On the edge of downtown, you’ll find the Castillo de San Marcos, the oldest-known masonry fort in the continental U.S. The fort was built between the years of 1672 and 1695, and though some repairs have been completed, much of it is hundreds of years old. Visitors to the fort can take in sweeping views of the Matanzas, peruse historical facts and figures, visit an example of the sleeping quarters used by soldiers, and watch an assortment of reenactments.

4. There are miles of beautiful beaches to visit

For many people, the sandy shores of the Atlantic Ocean are one of St. Augustine’s most enticing lures. St. Augustine has more than 40 miles of beautiful beaches, offering a little something for everyone. There are quiet, serene and laid-back beaches, and there are more action-packed alternatives where you’re bound to see surfers catching waves while you catch your rays. In addition to sunbathing and surfing, fishing, boogie boarding, kayaking, sailing, and nature watching are some of the most popular activities enjoyed by St. Augustine locals. 

5. It’s small and quaint

There’s a smallness about St. Augustine that’s both refreshing and reassuring. It’s unassuming and quirky, welcoming and locally focused. If you live in St. Augustine and see someone that you don’t know, chances are they’re on vacation.

6. But it’s big where it wants to be

Despite that smallness, there are some big-time amenities to be found in St. Augustine. Though it’s an intimate setting with just under 5,000 seats, the St. Augustine Amphitheatre has hosted some of the biggest acts in music, including Bob Dylan, John Legend, ZZ Top, Weezer, The Avett Brothers and Imagine Dragons. The St. Augustine Distillery is the most visited craft distillery in America and produces and distributes some of the country’s finest spirits, including its barrel-strength bourbon.  St. Augustine is also the home of the World Golf Hall of Fame that receives hundreds of thousands of visitors each year.

7. It’s a short drive from major Florida cities

If St. Augustine doesn’t have what you’re looking for, there’s a good chance you can get it within a short drive. The nearest large city is Jacksonville, which hosts professional and college athletic events, blockbuster concerts, has a bustling craft beer scene, and an international airport. Head the other direction, and you’ll run into Daytona, home of the world-famous Daytona 500 and one of the country’s most recognizable beaches. Additionally, Orlando and its abundant shops, theme parks and resorts are just a quick two-hour jaunt away.

8. Quality education awaits

As a member of the St. Johns County School District, St. Augustine public schools belong to one of Florida’s top-performing districts. Additionally, St. Augustine’s Florida School for the Deaf and the Blind is the largest school of its kind in the entire country. Liberal arts powerhouse, Flagler College, is located downtown and routinely receives awards for the quality of its education and the beauty of its campus.

9. It’s a bike-friendly place

What better way to enjoy the sunshine and St. Augustine’s beauty than by taking a trip on two wheels? The city caters to cyclists by offering many bike lanes and trails that make biking around town an enjoyable experience.

10. There’s a neighborhood for everyone

No matter your budget or wish list, there’s a neighborhood to fit your tastes in St. Augustine. Neighborhoods like Casa Cola/Durbin and Elwood Whites Ford are big with families, while the quiet Butler Beach is an ideal landing spot for retirees.

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5 Reasons to Move to Ponte Vedra

Had the National Lead Company’s Colonel Joseph C. Stehlin not sought out a more luxurious sounding name for his company’s new resort, the city of Ponte Vedra Beach may very well be named Mineral City today. The area had previously been given the industrial-sounding name when it was abuzz with mining operations leading up to the end of World War I—but the Colonel felt a resort of the stature he hoped to develop deserved a swanky name to match. Stehlin and his wife found “Pontevedra” on Spain’s coast at nearly the same latitude, and the name stuck.

Fast forward nearly 100 years, and the city of Ponte Vedra Beach—and nearby Ponte Vedra—has grown into a dynamic community and one of the gems of Florida’s First Coast. For someone considering a relocation to the area, the reasons to make the move are nearly endless, but we’ve narrowed it down to our top five reasons to move to Ponte Vedra.

1. The beach is a dream

Would you expect us to lead off with anything different? With miles of sparkling coastline that punctuates a postcard-perfect backdrop, Ponte Vedra Beach is one of the most beautiful you’ll find in Florida. In fact, CNN once included it as one of “22 can’t-miss U.S. beaches.” Cruise down scenic A1A, and you’ll find a number of access points with ample parking and easy throughways to the beach. Once you’re there, you’ll be blown away by the 40-foot sand dunes that lead to the sugary soft white sand.

Locals know that Ponte Vedra Beach and adjacent beaches like those approaching St. Augustine offer a more peaceful experience than nearby Jacksonville Beach, which is full of fast-paced activities. Ponte Vedra Beach is great for catching the sunrise, working on your tan, leisurely swimming and scouring for shark teeth. It’s perfect for people of all ages.

2. The school system is outstanding

The St. Johns County School District is consistently ranked among the top in all districts in the state of Florida and has several standout schools. At the high school level, Ponte Vedra High School and Allen D. Nease Senior High School have graduation rates above 96% and rank high in a compilation assembled by U.S. News & World Report.

The district also boasts a unique K-8 setting in multiple schools, a structure that many parents love because it eases anxiety and apprehension for kids making the transition to middle school. These schools, like Valley Ridge Academy and Palm Valley Academy in the master-planned community of Nocatee, are highly acclaimed with tremendous parent involvement and participation.

3. It’s a golfer’s paradise

In golf circles, Ponte Vedra is nearly considered hallowed ground because of everything it has to offer for fans of the sport. Its biggest draw is the Tournament Players Club at Sawgrass, known locally as TPC at Sawgrass. This world-renowned course hosts one of the PGA Tour’s signature events, The Players Championship, lauded for the “Island Green” on 17. The tournament is a huge event for the town, and tons of people swarm Sawgrass for a chance to watch their favorites. But perhaps the most fun part of the course is that amateurs can play a round when the tour isn’t in town. Because of its popularity and history, just know that tee times can be hard to come by.

Just up the road in St. Augustine, you’ll find the World Golf Hall of Fame, a single site that honors the best men and women to ever hit the links. There are both permanent and temporary exhibits that pay homage to the sport. And because the weather tends to be favorable, locals will take advantage of the many public and private golf courses throughout the entire First Coast area to get in 18 holes.

4. The weather is fabulous

What would a trip to the beach or the golf course be without sunshine? Fortunately, the Sunshine State lives up to its name for residents in Ponte Vedra. Summers give you beautiful mornings, and Winters give you temperatures that just dip low enough to wear your favorite sweaters.

5. There are all different types of homes

The Ponte Vedra area has a little bit of something for everyone. Young families flock to the Nocatee community for its new construction and abundant resident amenities that include multiple water parks, pools, jogging trails, neighborhood events and community paddle launch. Meanwhile, Ponte Vedra Beach has some established, stately neighborhoods with mature trees that offer up a taste of old Florida. Large homes and select condo sites also dot the waterfront up and down the coast for people who want to be within a stone’s throw of the Atlantic.

The post 5 Reasons to Move to Ponte Vedra first appeared on Real Estate Jacksonville.

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Northeast Florida’s Real Estate Market is Booming

Berkshire Hathaway HomeServices Florida Network Realty Offers Trusted Guidance and Expertise

Christy Budnick
President and CEO

The real estate market in Northeast Florida is thriving. Record low interest rates are motivating buyers while limited homes available for sale and price appreciation are providing sellers with a unique opportunity to maximize their homes’ value and earn more profit. During the month of August, 26 percent of homes in Northeast Florida sold over list price.

Berkshire Hathaway HomeServices Florida Network Realty Realtor Zack Williams received seven offers on his Montclair Drive listing, which went under contract in three days and sold for $5,000 over the $365,000 listing price.

There were eight offers for Realtor Sarah Rothstein’s listing on Invermere Boulevard, priced at $189,000.

Realtor Julia Fattahi received multiple offers for her listing on Woodmere Drive in Jacksonville, which sold for $600,000 after only four days on the market.

For prospective buyers, historically low interest rates are providing more buying power. For every one percent increase in interest rates, a buyer’s purchasing power declines 10 percent. In this market, rates are down 1 to 1 ½ percent over last year, increasing buying power by 10 to 15 percent.

For sellers, the current market with its limited stock of homes is beneficial. Inventory of homes available for sale is down 35 percent over this time last year, which is driving price increases. Most sellers, if their home is well priced, in good condition and in a good location, will make between five to 15 percent more on the sale of their home than they would have at the beginning of this year. In Northeast Florida, the average sales price increased 10.2 percent over this time last year.

While it’s sellers who have the market advantage right now, there are opportunities for buyers to benefit. Buyers are encouraged to get pre-approved for a loan before house hunting, making it possible to present a clean offer than can compete with cash offers in this competitive market.

“Obtaining a mortgage preliminary approval as early as possible is a great place to begin when buying a home,” said Prosperity Home Mortgage Regional Market Manager Eric Spottswood. “At Prosperity, we want to help you find the best program for your home purchase while delivering an extraordinary customer experience.”

Eric Spottswood
Regional Market Manager

Prosperity’s Buyer Advantage program is no cost and no obligation for buyers and ideal for this real estate market. By electing to participate, a prospective buyer can get much of the home financing process out of the way and obtain a Commitment Letter before they begin searching for a home. Having a Commitment Letter gives clients an advantage in competitive bid situations and also makes the lending process faster and more stress free for all involved. For more information on Prosperity Home Mortgage, visit www.PHMLoans.com.

The market forecast indicates this strong sellers’ market will not last forever. Experts anticipate the market will settle down to a more normal pace by the end of the first quarter of 2021. Prospective sellers are encouraged to act quickly if they are considering selling their home. Connect with a Berkshire Hathaway HomeServices Florida Network Realty Realtor who can assess your home’s true market value and offer guidance to bring it to market. To learn more, visit www.FloridaNetworkRealty.com.

Photography:

1. This home at 3751 Montclair Drive in Jacksonville, listed by Realtor Zackery Williams, received seven offers, went under contract in three days and sold for $5,000 over the $365,000 listing price.
2. Realtor Julia Fattahi received multiple offers for her listing at 1730 Woodmere Drive in Jacksonville, which sold for $600,000 after only four days on the market.
3. There were eight offers for Realtor Sarah Rothstein’s listing at 7740 Invermere Boulevard in Jacksonville, priced at $189,000.
4. Christy Budnick, President and CEO, Berkshire Hathaway HomeServices Florida Network Realty
5. Eric Spottswood, Regional Market Manager, Prosperity Home Mortgage

Written by Clockwork Marketing

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Florida Trend Recognizes Linda Sherrer as Influential Business Leader

Linda Sherrer, Chairman, and Founder of Berkshire Hathaway HomeServices Florida Network Realty is recognized for the second year in a row among the 500 Most Influential Business Leaders in Florida. The 3rd Annual Florida 500 publication is a yearlong research initiative by the editors of Florida Trend. The executives selected in 2020 are based on extensive contacts in regional business circles, hundreds of interviews, and months of research. The list includes industry categories used by the Bureau of Economic Analysis of the U.S. Department of Commerce, such as education, agriculture, hospitality, law, and real estate. Click here to view more: https://floridatrend500.com/real-estate/linda-sherrer/

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Five Neighborhoods in Jacksonville Families are Flocking to

There’s a reason why Jacksonville has become one of the nation’s fastest-growing cities. Fashionably referred to as “Jax” by locals, the city boasts an array of cultural gems, professional sports, and world-class beaches. But it’s the personality that brims from each of Jacksonville’s distinct neighborhoods that give the city its fresh and fun vibe. There are pockets catering to all types, but a handful of neighborhoods rise above the rest in terms of family-friendliness. Read on to find our list of five neighborhoods in Jacksonville families are flocking to.

Northside

The neighborhood known as Northside was once a sleepy industrial area, but in more recent years, it’s given way to a boom of residential development. Because of its proximity to downtown, Northside represents an excellent opportunity for parents who want a little more space for a growing family but still prefer to be near the city’s center. Additionally, Northsiders have easy access to Interstates 95 and 295 and the Jacksonville International Airport. Recreationally, the area has an abundance of nature preserves and state parks that help to cement its rural, “Old Florida” feel.

Southside

Families who don’t want to go up (Northside), can always choose to go down (Southside). The Southside area is another attractive neighborhood for families, especially those with small children. Southsiders are treated to a variety of architectural designs, from bungalows to Cape Cod houses, in addition to several new development neighborhoods and gated golf communities. This section of the city is also home to the enormous (and enormously popular) St. Johns Town Center, an outdoor lifestyle center made up of endless amounts of retail and dining options.

The Beaches

For many families moving to Jacksonville, particularly those departing colder climates, the allure of the beach is one of the city’s main attractions. Fortunately, Jacksonville offers a string of beach communities up and down the coast that offer housing options at nearly all price points and sizes. Atlantic Beach, Neptune Beach, Jacksonville Beach and further south into neighboring St. Johns County, Ponte Vedra Beach, all have ample recreation, shopping and dining nearby. And, of course, the benefit of living in the beaches area is proximity to the sandy shores of the Atlantic Ocean.

San Marco

Chock full of history and charm, San Marco has been thriving for more than a century and is a perfect landing spot for families with flair. Augmented by the neighborhood’s many hip boutiques and shops owned by creatives, it’s easy to become enveloped in the artsy aura San Marco puts off. Dining options are plentiful, as is a burgeoning craft cocktail and brewery scene that is perfect for parents’ night out. Conveniently located just minutes from downtown, San Marco’s architecture takes its cues from Venice, Italy.

Nocatee

One of the top-selling master-planned communities in the entire country, Nocatee is a massive residential and commercial development that actually spans across both Jacksonville and the adjacent city of Ponte Vedra. Families are astounded by the amenities Nocatee presents, from its expansive water parks with slides, splash pads and pools galore, to events like Food Truck Friday, the monthly farmers market, and movies in the park. Nocatee is also a designated golf cart community, an added bit of fun and a perk that most families take advantage of by zipping around in customized carts en route to the pool, dinner or even grocery shopping. 

 

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How to Build a Social Media Plan as a Realtor

No one understands the evolution of real estate like an agent. Consider this stat that comes courtesy of the National Association of Realtors (NAR): In 1981, 22% of home buyers read newspaper ads to find a home. 

Conventional wisdom tells us that percentage is significantly lower today, but the stats back it up. About 25% of American newspapers have folded in the last 15 years alone due to decreasing revenue and declined circulation, which means buyers have increasingly turned to digital spaces while house hunting.

Data from two years ago indicated that 99% of millennials, 90% of older boomers and 70% of the silent generation relied heavily on the internet for their home search. And for many of those buyers, those efforts included social media sites like Facebook and Instagram. With social media’s use among consumers steadily rising, so, too, has usage among agents. If you’re an agent hoping to meet better clients where they already are, check out our tips for building a social media plan as a Realtor.

Identify the platforms that make sense for you

If there’s a home for every buyer, the same can be said for social media platforms. While Facebook, Twitter, and Instagram grab the headlines, other sites like YouTube, Snapchat, and TikTok have millions of devoted fans. Before you build your social media plan, you’ll need to identify the platforms where you intend to be active, and the best way to do that is by identifying those that best apply to your business.

First, take the time to review demographics for each platform and assess your time and efforts to net you the most significant impact. Facebook is king for most people, with 2.45 billion monthly active users, and it is especially popular among users ages 18 to 49. Snapchat has 210 million monthly active users, but only 4% of its users are older than age 56. That means that if you’re an agent who predominantly works with seniors, Snapchat probably isn’t the best place to devote your energy.

Take advantage of hashtags

The point of hashtags is to create a conversation around a central topic, but what savvy marketers recognize is that they can also be an excellent search tool for buyers. By hashtagging words of interest to potential buyers, you’re facilitating discovery of content that the user may not have otherwise accessed. For example, someone looking for new properties in a specific neighborhood might perform a search for that hashtag.

Hashtags are a useful tool on various platforms, with Facebook, Instagram and Twitter, among the top places to roll out this strategy. There are also partners like Hashtagify that help marketers boost their success with hashtags by suggesting appropriate hashtags and aiding in the tracking of performance metrics like clicks.

Harness the power of testimonials

Testimonials have long been a powerful asset for salespeople and marketers in all kinds of industries, but especially retail. Unlike buying a tangible good, often summarized as a one-and-done purchase, a buyer or seller’s relationship with the realtor is beyond a transaction. Clients want to develop trust and belief in their agent, not only that they can help them achieve whatever their homeownership goals are, but that they will advocate for them and act in their best interest.

The most meaningful way of opening the eyes of a potential client is by sharing the success you have had with a past client. Agents should use a mix of media to accomplish this, including testimonials comprising video, photos with text overlay and just straight text. A simple quote from the client about what it was like to work with the agent can make a significant impact. And, if you want to take it a step further, those same testimonials can be used on other digital properties like the agent’s website or in an email newsletter.

Utilize social media advertising

One of the nice things about social media is that creating an account and posting at your leisure costs you nothing. The caveat here is that each platform has its own algorithm, which can restrict who sees your posts and how often. As a way to circumvent those limitations, many agents will turn to advertising to reach more people and a targeted pool of potential clients.

While each social media platform touts its own advertising model, you’ll find that most are efficient and cost-effective. Facebook, for instance, allows you to drill into precise targets that are as granular as by zip code or keyword. This type of advertising can be especially valuable for agents who work mainly within a tightly defined core of neighborhoods. In addition, these channels offer a variety of advertising options, from carousel ads displaying listings to video formats.

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Five Ways Top Producers Create Consistent Referrals

For buyers and sellers, location is everything. For agents, one could say the same thing about who they know. While many markets are seeing a healthy rebound in the months following COVID-19’s arrival in the United States, agents are relying on their networks more than ever — and for good reason.

There are few (if any) marketing tactics more powerful than a referral. In fact, some surveys point to 60% of referral programs generating a high volume of leads. And though most agents claim to be committed to garnering a steady stream of referrals, the reality is that some will put it off because it seems daunting. If you’re interested in putting more effort into referrals but aren’t sure where to start, check out these five ways that top producers create consistent referrals.

Go above and beyond with clients and other agents

Let’s start with the low hanging fruit. There’s still something to be said for the merits of being a kind, courteous, and attentive agent, and you shouldn’t be surprised if that goodwill is returned to you in the form of referrals. Clients with agents who go above and beyond, as opposed to an agent who simply checks the boxes and shows up when needed, are much more likely to refer their friends and family. The same principle applies to how you treat other agents. By developing good relationships with your peers, you could gain exclusive access to listings or potential buyers before other agents.

Make it worth their while

There’s nothing wrong with showing your referral sources a little love, and what better way to display your appreciation than with a gift? The thing to keep in mind here is that referral rewards don’t have to be expensive. A handwritten thank you note with a small gift card to a local coffee shop is an excellent way to let someone know how thankful you are. Also, if it’s financially feasible, you should make this gesture even if the referral does not result in business. Because if this one doesn’t, the next one might —and you never know when that next referral is walking through your door.

Reach out early and often

A successful strategy for building referral sources is not one that you can just set and forget. If you really want to create consistent referrals, you’ll need to be dedicated and devoted to your craft. That means scheduling your outreach to former clients to ensure it gets done. You’ll need to detail a communications calendar that includes not only when and how you’ll contact your sources but what you plan to say. Some of the best times to reach out are during celebratory moments like immediately after someone moves in or on the anniversary of their closing. There are plenty of customer relationship management tools out there that allow you to categorize and sort your past clients, while also documenting each outreach attempt.

Network, network, network

If you rely solely on your existing circle of influence for referrals, it’s time you broaden your horizons (and your circle). Work the phones, send emails, do whatever you need to do to introduce yourself, or reconnect with potential referrers. For agents, that can include business contacts like mortgage brokers, inspectors, attorneys, and title agents, along with community leaders like HOA board members and local business owners. These allies can be regular resources for agents by providing valuable referrals on both the sell- and buy-side of the deal.      

Provide a service, not a sales pitch

Some agents believe the best way to consistently get referrals is to consistently ask for one. But the savviest and top performing agents understand that providing a service is imperative if you really want to land a referral source. As you make your communications plan, think about the value that you can bring to your past clients and business associates. Is it providing a recap of upcoming family-friendly events in your town? Perhaps it’s offering up statistics like a year-over-year snapshot of real estate transactions in the area. Or, maybe, it’s merely a simple birthday greeting with well-wishes for a prosperous year. Whatever that communication includes, you must diversify your message to avoid fatigue among your contacts.

 

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Pandemic Era Shines New Light On Realtor Value And Commitment

Pandemic Era Shines New Light On Realtor Value And Commitment

WRITTEN BY BARBARA PRONINPOSTED ON FRIDAY, 07 AUGUST 2020 05:00

In the not too long ago or far away, as once-guarded real estate data made its way online and consumers began to use the internet to search for homes and real estate advice, pundits suggested that real estate agents might be sidelined by technology as some unwary travel agents had been.

The difference, of course, is that consumers who are able to pull the trigger on purchasing an air reservation are seldom able to fly solo in buying and closing on a home – and rarely has that point been more crucial or valued than in today’s pandemic environment.

“As changing needs have driven buyer demand, a trifecta of low interest rates, tight inventory, and increased competition are making agents more innovative and relevant than ever,” said Jim D’Amico, CEO, Century 21 North East, Danvers, Mass. “In the midst of a market frenzy, and with health concerns a priority, agents have more than stepped up to the challenge, managing strict safety protocols, virtual or socially distanced home showings, and strategic guidance to buyers and sellers when they need it most.”

Anxious buyer and sellers, he said, know they need a skilled and dedicated agent to help give them a competitive edge and guide them through a sometimes chaotic bidding process.

“And the agent’s work doesn’t end there,” said D’Amico. “In a market beset with worker delays, material shortages, and a host of other uncertainties, it takes persistence and a pocketful of dependable resources to be sure that permits are pulled, repairs are made, and appraisals and inspections are completed in time for a timely closing.”

Rarely have agent-client relationships been more important and rewarding.

“Our company was built 100 percent on nurturing client relationships, and our agents are without question seeing the benefit today,” said Christy Budnick, president, Berkshire Hathaway HomeServices Florida Network Realty, serving Jacksonville and northeast Florida. “Not only are we successfully helping buyers, but for the first time all year, we saw listings increase by 15 percent in July.”

That’s because, Budnick said, “sellers are realizing the real opportunities of selling in today’s market, and they trust our agents to ensure their safety throughout the process”

With houses, especially in the median price range, “selling like hotcakes,” observed Joe Clement, broker/owner, Re/Max Properties, Colorado Springs, Colo., agents are actively involved in every aspect of the transaction.

“The FSBO’s (for sale by owners) have gone away,” he said. “Sellers realize the tremendous amount of time, effort and care that is required for every transaction, beginning with strategic pricing.”

Even after contracts are signed, Clement noted, agents are overseeing the timeline to ensure that safe and timely inspections and appraisals are done, that any repairs or contingencies are met, that paperwork and wire transfers are completed in time for scheduled closings.

“We had one deal kicked to the curb today,” he said, “because it was subject to the closing of the buyer’s home sale in another state, which didn’t happen in time. That is one of the few things that is beyond our agent’s control, but it points up just how much the agent does take responsibility for in every single transaction.”

With the global pandemic literally and figuratively shutting down real estate sales in the first quarter of the year, few could have predicted the spring and summer upsurge that would follow as homebound Americans re-evaluated priorities and found their living space wanting.

“In the midst of this very robust year, agents are working at top capacity just to keep up with demand,” said D’Amico. “They are using their own awareness and every resource they can muster, first because buyers depend on them for competitive market insight, and second because the transaction process is often more complex to facilitate.”

It is gratifying, said Budnick, to be working in an industry that is a bright spot in the American economy – and difficult to foresee what’s ahead.

“Nobody has a crystal ball,” she said. “Unemployment rates, pressure on renters, the election, interest rates though 2021 – these are a few of the many pieces that will factor into real estate. But all things considered, I think it’s safe to say that committed and innovative agents will be valued and sought after for as long as they want to work.”

Clement, too, has concerns.

“High unemployment sustained for too long could spiral into a market downturn,” he said.

But if there is anything positive about this global pandemic, it is that kindness is also on the rise.

“Real estate agents were among the first, when the great American shutdown began,” Clement noted, “to reach out to everyone they knew to see if they needed help. It’s in our nature. We are people-people – and we know we are here to stay.”

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Flight to Quality in a Post-COVID-19 World

Real estate is leading the economy out of the recession. There are differences now, but some fundamentals remain the same. Consumers and Realtors have always flourished when a high level of trust exists. It is a symbiotic relationship. More than ever, consumers are looking for the highest level of quality in marketing and sales while maintaining healthy environments and protecting against cyber fraud.  

The strongest Realtors and their Brokerages tend to excel through times of uncertainty. When you combine trust and integrity with highly skilled professionals with robust resources, it minimizes potential stress. It also means a higher success rate, lower cancellation rates, and fewer surprises for buyers and sellers. 

Lean on the power of our Network

In real estate, a flight to quality also includes the services associated with a transaction, allowing the Realtor to act as the Trusted Advisor and provide strong recommendations for a mortgage consultant, title service, property management, home warranty, etc. This trusted network gives consumers the extra benefit of security and time savings.

Quality tech augments quality relationships

During COVID-19, internet usage skyrocketed as teleworkers took their talents to the home office. Realtors have always been proficient at working from home. The best agents and brokerages prepare themselves by utilizing technology that would allow them to operate in a primarily virtual world. The key is to find the right balance between virtual and face-to-face communication. While we are fans of the virtual when appropriate, there is nothing that can replace a face-to-face consultation to get to know someone, and nothing beats stepping over the threshold of your dream house and knowing that you have found your home. Safety and health are always priority one, so it is important to find someone that knows how to operate in both worlds.

If a picture is worth a thousand words, a virtual tour must be worth a billion. COVID-19 literally and figuratively clamped down on the amount of foot traffic touring homes, so if you can’t bring buyers to a home, you have to bring the home to buyers — and the best way to do that is with a virtual tour and private video tours. An agent who is tech-savvy with a fresh approach is also more likely to be selected by sellers than someone with a stale listing strategy.

Taking quality and trust to the next level

The best agents approach the business by focusing on what matters most to their clients, tailoring advice accordingly to add value, and keeping the ultimate goal in mind. The ultimate goal is never a sale.  It is providing the best real estate guidance and deepening relationships.  After being exposed to transaction-focused salespeople, this is a refreshing perspective.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES CHRISTINE STAUFFER

Atlantic Beach, FL (07/14/2020) – Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Christine Stauffer to the Beaches/Intracoastal West and Southside office.

Although new to real estate, Christine brings years of experience in the sales and services industries to Florida Network Realty. Having lived and worked in Northeast Florida for many years, Christine offers her clients invaluable insights into the various neighborhoods and communities around the area, and the lifestyles afforded by each. Her love of the area and excitement to share it is what inspires her in her real estate career.

“Please join me in welcoming Christine to the Beaches Office. Christine is ready to hit the ground running here at Florida Network Realty. Christine recognizes that each client’s needs are different and works tirelessly to achieve a successful outcome with every home buying and selling experience. Her clients can feel confident that she is continuously striving to ensure that the home buying or selling process is as fun and stress-free as possible,” shares Don Cline, Vice President of Business Development and Broker/Manager of the Beaches/Intracoastal West and Southside office.

For more information, Christine can be reached by phone at 904.652.5014 or at Christine.Stauffer@FloridaNetworkRealty.com and website: JacksonvilleRealEstateInfo.com. The Beaches/Intracoastal West and Southside office is located at 375-1 Atlantic Boulevard, Atlantic Beach, Florida 32233.

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How Real Estate Will/Won’t Change from COVID-19

Nineteenth century-French novelist Alphonse Karr probably wasn’t referring to a global pandemic when he first wrote, “The more things change, the more they stay the same.” Those of us here in 2020 can surely attest to that as our lives have been dramatically altered as a result of COVID-19. From stay-at-home orders and government shutdowns to social distancing and mandates for wearing masks, life today is vastly different from life just a few months ago.

The same can be said for how we work, a point that is especially true for real estate agents. With so much in flux, agents have had to get creative with how they move houses, both on the buy- and sell-side. But are these modifications just temporary or permanent? 

The answer is both. 

To help understand what we mean when we say that, read on for a breakdown of how real estate will and won’t change with COVID-19.

How real estate will change with COVID-19

Let’s start with the ways that COVID-19 could change the face of real estate forever. The most likely change to stick is the use of technology to support virtual visits and open houses. While 3-D tours and video walkthroughs were a tool in an agent’s toolbox for occasional use, social distancing guidelines essentially made it mandatory — and that’s something we don’t see changing. The days of buyers caravanning through 10 or 15 houses in one day are likely over. Instead, these virtual tours will allow buyers to easily eliminate properties that are clearly not “the one” so that they can whittle the list down to a more manageable number.

But it’s not just searching for a new home that’s ripe for change — it’s the entire purchasing pipeline. COVID-19 has thrust a digital, or at least a more hands-off, revolution upon us that’s sent ripples throughout each step of the process. Those ripples include a shift to drive-by and desktop appraisals and remote online notarization for closing. Even inspectors are conducting examinations with the buyer tagging along via video chat.

It’s unclear how long COVID-19 will be a concern in the U.S., but most expect it to be a problem for some time. These adjustments to longstanding processes are not only more convenient for buyers and sellers, but they’re in alignment with the type of tech used in other transactional situations.

How real estate won’t change with COVID-19

Beginning with arguably the most critical point, the first thing to know is that location will continue to drive market activity. The caveat here is that it may not be a good thing for some areas. Regions with established neighborhoods, a solid economy, high quality of life, and superb school systems (like what’s in Northeast Florida) with ample amenities will continue to move, but cities or regions hurt by the pandemic will likely be slower to rebound. Places like Las Vegas that are almost entirely dependent on hospitality will need more time to recover as visitors will be less likely to travel.

We also can’t underscore the importance of a professional agent in the process — if for nothing else, to be a sounding board for buyers and sellers and help manage the hundreds of steps in a real estate transaction. Those conversations may be more likely to take place over video chat or text for now and even in the future if more convenient, but customers will always rely on their agents for sage advice.

Lastly, a poor pricing strategy will remain one of the biggest impediments to closing a deal. Even at the height of COVID-19, buyers were willing to jump through many hoops for homes at the right price. As we get to the other side of the pandemic, buyers will be even more cognizant of how far their dollars will stretch.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES CARTER HUNCHIK

Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Carter Hunchik to the Beaches/Intracoastal West and Southside office.

Prior to becoming a Realtor, Carter worked for Bluewave Builders, a local general contractor company, in communications. In this role, Carter worked on the discovery and analysis of problems, implementation of support, and ensuring longevity of projects and problem solving. Now, as a Realtor, Carter knows that taking what he’s learned working for general contractor, and his knowledge of the construction industry will provide him with an advantage for any of his buyers or sellers.

When asked why he became a Realtor with Florida Network Realty, Carter states, “When I was looking for a company to begin my real estate career with, Florida Network Realty was perfect. I knew I wanted to work for a company that focuses on the growth and development of its agents and working here gives me the chance to push myself to perform with the highest quality of service. There’s always something that can be learned or improved, and with the support of Florida Network Realty, I know I’ll succeed in my career as a Realtor.”

“I have great expectations for Carter. His drive and commitment to excellence are right in line with the service we provide our clients at Berkshire Hathaway HomeServices Florida Network Realty. Carter has a strong desire to help his clients achieve their home buying and selling goals. We are very excited that he has decided to join the Beaches office at Florida Network Realty,” shares Don Cline, Vice President of Business Development and Broker/Manager of the Beaches/Intracoastal West and Southside office.

For more information, Carter can be reached by phone at 904.855.7852 or at Carter.Hunchik@FloridaNetworkRealty.com and website: CHunchik.FloridaNetworkRealty.com. The Beaches/Intracoastal West and Southside office is located at 375-1 Atlantic Boulevard, Atlantic Beach, Florida 32233.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES PAULA HARTLEY

Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Paula Hartley to the Fleming Island/Orange Park office.

“I am excited to welcome Paula to the Fleming Island Office! Paula joins us as an experienced Realtor from another local brokerage, and her professionalism and attitude will reassure her clients that Paula will take care of them through every part of each real estate transaction with great service and ease. Paula’s dedication to her clients’ needs, and enthusiasm for real estate are sure to help her go far in her career, and I am so glad she has joined our team,” shares Linda Benson, Broker/Manager of the Fleming Island/Orange Park office.

For more information, Paula can be reached by phone at 904.200.5555 or at Paula.Hartley@FloridaNetworkRealty.com and website: PHartley.FloridaNetworkRealty.com. The Fleming Island/Orange Park office is located at 3535 Highway 17, Suite 10, Fleming Island, FL 32003

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES THE RICCI GROUP

Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome The Ricci Group to the St. Augustine office with locations in St. Augustine Beach and Murabella at World Golf Village.

Onnalee “Lee” Ricci is a native of the Finger Lakes Region and Canandaigua, N.Y. Currently residing in Palm Coast, FL, Onnalee joins Florida Network Realty as an experienced Realtor, specializing in working with luxury homes, investment properties, foreclosures and commercial real estate. Onnalee is a Certified Relocation Specialist: Designation DSS (Destination Services Specialist), as well as a Certified Luxury Homes Marketing Specialist. She also has a designation in Corporate Inventory Management and is E-Certified.

Onnalee believes there is a home for every buyer and has a contagious excitement for marketing homes; she enjoys team development and management, and relishes assisting others achieve their goals. She has an innate passion for homes and has been buying and selling her personal real estate since she was 28 years old. Onnalee is not afraid to step outside of the box when it comes to marketing and advertising a home beyond the traditional print, social media and open house tactics, and has developed a flare for the rare and unique.

Tim Ricci is a native of Pittsford, N.Y. and currently resides in Palm Coast Florida. Prior to becoming a Realtor, Tim worked for thirty-five years in the sporting goods industry in the sales, marketing and management capacities. He had owned his own team sports uniform company, where he supplied many colleges, high schools and youth leagues along the Northeast region of the United States.

In 2018, Tim decided to make a career change, and joined his wife, Onnalee, in the real estate industry. Tim has served as her Buyer’s agent and has proven to be a multimillion-dollar producer for the Ricci Group within his first year. With Tim’s passion to sell, he is determined to make a difference in people’s lives. Tim prides himself on his stellar work ethic, self-discipline, reliability, honesty, integrity, loyalty, as well as his negotiation skills will get the job done for his clients.

Jo was born in Neptune, NJ while her father was in the Army stationed at Fort Monmouth and has over 40 years of experience as business professional, working with clients to provide excellent service and customized support in several industries, such as mortgage lending and property management. Jo has lived and worked in Florida for over twenty years and is known within the real estate industry as a dynamic problem solver who provides tremendous customer support.

Jo has a dedicated client focused approach to Real Estate, which yields seamless transitions for her customers. She approaches every real estate transaction with the belief that each client is different and should be treated with respect and professionalism. Having worked with a vast range of clients throughout her career, she knows what it takes to make sure each client gets the best service and experience possible, customized to their individual needs.

“From your very first meeting to the final closing, Onnalee, Tim and Jo will provide you with best-in-class service to help you buy or sell a home. With their experience, dedication and client-oriented focus, the Ricci Group will guide you through the complete real estate transaction,” shares Tracy Glochau, Broker/Manager of the St. Augustine and Murabella at World Golf Village offices.

For more information, The Ricci Group can be reached by phone at 904.478.0320 or at Onnalee.Ricci@FloridaNetworkRealty.com and website: TheRicciGrp.com. The St. Augustine offices in St. Augustine Beach and Murabella at World Golf Village are located at 112 Sea Grove Main Street, Suite 210, St. Augustine Beach, FL 32080 and 196 Capulet Drive, Suite 3, St. Augustine, FL 32092.

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES JIMMY VAN SOEST

Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Jimmy Van Soest to the Metropolitan office with locations in Avondale and San Marco.

Jimmy joins Florida Network Realty with a strong background in leadership, sales management, and customer service. Prior to becoming a Realtor, Jimmy worked in the automotive industry for over twenty-eight years. Many of those years were spent working as the General Manager and or General Sales Manager of multiple dealerships. With the most recent being Duval Motor Company/Subaru of Gainesville and O’Steen Volvo of Jacksonville. In addition, Jimmy has lived and worked in Northeast Florida for over thirteen years, so he is familiar with area and what it has to offer.

When asked why he joined Florida Network Realty as a Realtor, Jimmy states, “I’m excited to open a new chapter in my life, with my new career in real estate. I want my clients to always feel like an honored guest when I am with them. My goal as a Realtor is to focus on their buying and selling needs; to help them achieve the results that they are looking for and deserve.”

“Jimmy makes a great addition to the Berkshire Hathaway HomeServices Florida Network Realty team! With his strong background in sales, and his focus and dedication to his clients, he is sure to excel here. We are thrilled to welcome Jimmy aboard,” shares Josh Cohen, Broker/Manager of the Metropolitan office of Berkshire Hathaway HomeServices Florida Network Realty with locations in Avondale and San Marco.

For more information, Jimmy can be reached by phone at 904-713-7000 or at Jimmy.VanSoest@FloridaNetworkRealty.com and website: jimmyvjax.com The Metropolitan offices in Avondale and San Marco are located at 3627 St. Johns Avenue, Jacksonville, FL 32205 and 1983 San Marco Boulevard, Jacksonville, FL 32207.

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