BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY WELCOMES NATHALIE MOCKLER

Berkshire Hathaway HomeServices Florida Network Realty is pleased to welcome Nathalie Mockler to the Metropolitan office with locations in Avondale and San Marco.

Nathalie joins Florida Network Realty with a strong background in customer service, organization, leadership, and management, having worked as a Pastry Chef at multiple high-end restaurants and clubs around Northeast Florida, and also as the Owner of a retail artisanal bakery. In these roles, Nathalie was responsible for the design and preparation of various desserts and baked goods, in addition to ordering, hiring, training and managing her staff. As the Owner of her bakery, Nathalie developed and implemented marketing plans, including designs of advertisements in local publications. Nathalie brings her strong work ethic and attention to detail to all endeavors.

When asked why she became a Realtor, Nathalie states, “I’ve lived and worked in Northeast Florida for forty years, and I love the neighborhoods and communities around Jacksonville. I became a Realtor because I want to help families see the potential in each property, and ultimately to find my clients a house that they can call home, in a community that they love.”

When not working, Nathalie enjoys taking advantage of the beautiful beaches of Northeast Florida, going to live music and sporting events, and finding new favorite books and movies. Having studied Architecture and Art History at the University of Miami, she also enjoys exploring cities and museums. Nathalie and her husband fostered kittens for the Jacksonville Humane Society; her family includes foster failures too precious to return.

“I am very excited to have Nathalie join our office family. Her kindness and drive to do what is right for the client are pillars in her business. She is determined but caring, and willing to listen. I look forward to helping her grow her Real Estate Business,” shares Josh Cohen, Broker/Manager of theMetropolitan office of Berkshire Hathaway HomeServices Florida Network Realty with locations in Avondale and San Marco.

For more information, Nathalie can be reached by phone at 904.703.4912 or at Nathalie.Mockler@FloridaNetworkRealty.com and website: NMockler.FloridaNetworkRealty.com. The Metropolitan offices in Avondale and San Marco are located at 3627 St. Johns Avenue, Jacksonville, FL 32205and 1983 San Marco Boulevard, Jacksonville, FL 32207.

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How to Determine Home Value and Why it Matters

Berkshire Hathaway HomeServices Florida Network Realty Provides Tools and Expertise for Valuing Your Home

It’s the question real estate professionals are asked more than any other: What is my home worth?

“Understanding your home’s market value and pricing it accordingly provides the foundation of a successful property sale,” said Berkshire Hathaway HomeServices Florida Network Realty President and CEO Christy Budnick. “If a home is overpriced, it may take longer to sell, resulting in a lower sales price than a properly priced home.”

To determine a home’s value, online valuation estimators are a good place to start. The technical term for these tools is automated valuation model, or AVM, and they’re available on many real estate websites including Berkshire Hathaway HomeServices Florida Network Realty.

On the company’s home page, www.FloridaNetworkRealty.com, visitors may enter an address to get a market report with three current market value home estimates from real estate reporting platforms. The estimates are based on automated computer modeling from public records. The tool provides a buyer breakdown showing how many people are looking for similar homes and a list of recent nearby home sales.

The valuation tool is a useful starting point but online home value estimates are an algorithm’s best guess of a home’s value based on recent sales and property tax assessments, and different platforms can vary by thousands of dollars. While they are a good source of information, don’t base any important decisions on online valuations without talking to a Realtor.

“There isn’t a machine that can walk through your home and provide you with a valuation that is 100 percent accurate,” said Josh Cohen, Managing Broker of the Metro Offices of Avondale and San Marco. “Online tools do not provide an analysis of supply and demand, economic conditions and other specifics about the property. Online tools can’t match the experience and knowledge of our market experts, who provide information you can trust.”

Estimating a home’s true value is a complicated equation that takes into account the property’s age, size, location, condition, features and upgrades. Looking at recent comparable property sales, or “comps” as they are known in the industry, is another way to estimate a home’s value. Keep in mind that just because a recently sold property is next door, it doesn’t mean it’s a comp.

“As technology-driven as we are, everyone needs boots on the ground,” said Holly Hayes, Managing Broker of the Ponte Vedra/Nocatee office. “An online tool is just a starting point. A home’s real value is best determined by a real estate professional who understands the local market and has the knowledge to provide an expert opinion that will successfully help you achieve your goals.”

Another way to estimate a home’s value is to ask a real estate agent for a comparative market analysis, or CMA. Though not as detailed as a professional appraisal, a CMA provides an agent’s evaluation of the home and market to provide an estimate of the home’s value. Berkshire Hathaway HomeServices Florida Network Realty agents are available to perform a no obligation CMA.

For more information, call (904)296-6400 or visit www.FloridaNetworkRealty.com.

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